Protect your childs feet - get the perfect fit

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Fitting and Caring Advice

It's important to measure your children's feet accurately before buying them each pair of shoes, to ensure healthy foot development for years to come. Getting the correct advice will ensure that your child is measured and fitted with the correct size and style of shoe for their feet, through every stage of their development.

Babies' feet don't have bones‚ just soft cartilage which can easily be pushed out of shape by badly fitting shoes. Even socks that are too tight can damage their feet at this delicate stage.

A fully formed adult foot has 26 bones, 19 muscles and over 100 ligaments‚ which take up to 18 years to develop. Babies feet need protection and support even before they start walking and at each stage of their development their feet have different needs. This part of the website is dedicated to giving you all the information you need to make the right foot care choices.

Remember each child is unique and develops in their own time. This section will help you to understand how your child will develop and their footwear needs at each stage.


  • Never put your child in shoes that are too big or too small, and make sure that all footwear including trainers are properly fitted.
  • Don't hand shoes down from one child to another - no two pairs of feet are ever the same shape or size.
  • Cut toenails straight across and not too short - don't curve them‚ because this can encourage in-growing toenails.
  • Get socks that fit - if they're too tight they will cramp the foot and can even deform it in very young children and if they're too big they can bunch up and cause blisters.
  • Choose shoes with natural linings such as leather and socks with a high natural fibre content to allow feet to breathe.
  • To keep shoes looking good‚ clean them regularly and apply a good quality polish to keep the leather soft and supple.
  • Don't dry wet shoes near direct heat - let them dry out naturally in a warm airy place. It might help to fill them with newspaper for a short time to absorb moisture and help them to keep their shape.
  • Try to get shoes that are designed for the purpose your child will use them for, otherwise they may not offer the support or wear you're expecting.
  • Getting children to use laces and buckles is an uphill struggle‚ but don't let them force their feet in and out of shoes without unfastening them. Sometimes rip tape fastenings can make life easier for everyone, and they make older children feel grown up because they are putting on their own shoes.

Conversion Chart

Although every part of most of our shoes is designed in-house, elements of a small number of seasonal products are obtained from specialist manufacturers elsewhere in Europe. These will normally be sized within Europe and will therefore follow the European sizing system. Use our size chart below to find out how these correspond to UK sizes.

S2.5 E18
S3 E19
S4 E20
S4.5 E21
S5.5 E22
S6 E23
S7 E24
S7.5 E25
S8.5 E26
S9 E27
S10 E28
S11 E29
S11.5 E30
S12.5 E31
S13 E32
L1 E33
L2 E34
L2.5 E35
L3.5 E36
L4 E37
L5 E38
L5.5 E39
L6.5 E40
L7 E41
L8 E42
L9 E43
L9.5 E44
L1.5 E45
L11 E46


*Please note that there is not a corresponding European Size for every UK whole and half size.